As an architect of experiences and creative strategist, I aim to bridge the rift between strategy imagined and strategy achieved. By aligning the goals of businesses to the needs and intentions of their customers, I help brands succeed in a digital world.
Building a digital safe space with Mobber. The goal was to create a cohesive experience that safeguards individuals from cyberbullying, unrelenting judgment, and an on slot of peer pressures. From managing the entire product design process, user research, and streamlining the "cyberbuddy" experience by crafting layouts and exploring machine learning techniques to help better remedy user obstacles and provide a warm home for everyone to showcase their individuality.
Helping create a catalyst for enriched conversations with .candrly. Tackling everything from field interviews, discovery, design exploration, and language foundation, as well as design strategy we aimed to create a responsive environment that was welcoming, minimalistic and simple to use. The goal, to bring people together, evoke the sharing of thoughts and stories, shatter boundaries, and ultimately inspire people to create deeper connections.
I had the opportunity to work directly with the SongShift team on an iOS 11 update including feature prioritization, user experience enhancements, interface and interaction exploration and design. The outcome was improved usage clarity, streamlined onboarding, and a new polished design language.
Operating at the intersection of culture, technology, design and art I can help you to showcase what your brand can do and how it can express itself in unique ways.
Positioning, In short, aims to establish an emotional connection with your target audience and customers. This brand and consumer relationship are how you want consumers to perceive you or your business in their minds, what the brand is, benefits and advantages of the brand, how you differ from competitors, and ultimately how you fit into their lives.
Using revenue and audience data such as behavior, motivations, and pain points we can define and pinpoint niche groups within the whole. Doing so enables you to isolate unfulfilled needs and convert them into additional competitive advantages.
Utilizing segmentation customer profiles, stories, and journeys can be crafted to represent the target markets. Then we can build and map scenarios that outline how customers might engage or interact with your brand to predict and anticipate pain points, and behaviors, helping refine usability and experience.
As humans we connect to specific qualities we see in others, your brand is no exception to this concept. Your brand's persona characterizes the fundamental and external traits of the brand. Identification is critical; this means we must take into account elements such as brand temperament, personality, functionality, and physical attributes.
During a thirty (30) minute phone call we can dip into diagnosing the underlying business needs through high-level discovery.
During a one (1) to two (2) hour phone or video call via zoom we will take a deep dive into the whys, whats, hows, and when to help you obtain some focus and clarity around your brands ideal customer, positioning, goal, and priorities.
Have you ever found yourself feeling like you're inside a fog trying to read the signs but lack clarity to see exactly where you're headed? Sometimes all that is needed is a helping hand to hold the fog light, and an extra pair of eyes with a fresh perspective to get you back on the move to your goal and destination.
Serving as an additional set of eyes and hands I can help navigate, identify, and problem-solve any frustrations, pain points, feature buildouts, etc.
Utilizing either low-fidelity or high-fidelity outlines I can craft the skeleton and drafts for the user experience and interface to define and prototype the structure of navigation, information architecture, content, and product functionality.
Through an understanding of the problem at hand, I can formulate and design visual assets that are both aesthetically pleasing and functional. The goal is always to subtract distractions leaving only that which adds value and aids the user in accomplishing the desired actions and tasks leading to successful usability and enjoyable experience.
Approaching every problem with focused critical thinking and persistent curiosity I can help find or solve existing problems while aiming to mitigate future issues. Taking crucial time to evaluate the experience and how specific visual decisions will impact the product and a user's ability to succeed using it. Every design decision prioritizes focus, clarity, and functionality over ornamentation.