As an architect of experiences and product strategist, I aim to bridge the rift between strategy imagined and strategy achieved. By aligning the goals of businesses to the needs and intentions of their customers, I help brands succeed in a digital world.
Building a digital safe space with Mobber. The goal was to create a cohesive experience that safeguards individuals from cyberbullying, unrelenting judgment, and an on slot of peer pressures. From managing the entire product design process, user research, and streamlining the "cyberbuddy" experience by crafting layouts and exploring machine learning techniques to help better remedy user obstacles and provide a warm home for everyone to showcase their individuality.
Helping create a catalyst for enriched conversations with .candrly. Tackling everything from field interviews, discovery, design exploration, and language foundation, as well as design strategy we aimed to create a responsive environment that was welcoming, minimalistic and simple to use. The goal, to bring people together, evoke the sharing of thoughts and stories, shatter boundaries, and ultimately inspire people to create deeper connections.
I had the opportunity to work directly with the SongShift team on an iOS 11 update including feature prioritization, user experience enhancements, interface and interaction exploration and design. The outcome was improved usage clarity, streamlined onboarding, and a new polished design language.