In Short

Whether you're growing or fresh to the industry, I work closely with individuals, brands, and businesses to foster focus and clarity. The end intention is to help you to define/refine your purpose, ascertain your voice, understand your customers, and to plot and realize your goals.‍



Positioning, In short, aims to establish an emotional connection with your target audience and customers. This brand and consumer relationship are how you want consumers to perceive you or your business in their minds, what the brand is, benefits and advantages of the brand, how you differ from competitors, and ultimately how you fit into their lives.

Profiles, Stories, and Journeys

Utilizing segmentation customer profiles, stories, and journeys can be crafted to represent the target markets. Then we can build and map scenarios that outline how customers might engage or interact with your brand to predict and anticipate pain points, and behaviors, helping refine usability and experience.


Using revenue and audience data such as behavior, motivations, and pain points we can define and pinpoint niche groups within the whole. Doing so enables you to isolate unfulfilled needs and convert them into additional competitive advantages.

Brand Persona

As humans we connect to specific qualities we see in others, your brand is no exception to this concept. Your brand's persona characterizes the fundamental and external traits of the brand. Identification is critical; this means we must take into account elements such as brand temperament, personality, functionality, and physical attributes.

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to understand the market, target customers better more your effectively, and make intelligent decisions about how to grow your brand.

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